Smooth Sailing

Go with the Flow—Please

I recently lost a couple of clients at one of the most important stages of the writing process—the stage where thoughts and actions are tied together to create the flow that makes readers forget they’re reading. When writing ebbs, readers suddenly find that they have to work, that they have to figure out how a particular thought or action is connected to the next one. While readers thrive on figuring things out, this isn’t the kind of work they hope for.